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SRK Modular Furniture Co.

Case Study: SRK Modular Furniture Co.

Client Overview

  • Client: SRK Modular Furniture Co.
  • Industry: B2B Office Furniture Manufacturing
  • Location: India
  • USP: Premium-quality modular office furniture with branding options

Objective

SRK Modular wanted to:

  • Acquire B2B leads for bulk office furniture orders
  • Expand visibility among architects, corporates, and interior designers
  • Scale revenue through digital ads while maintaining lead quality

Our Strategy

We designed a performance marketing campaign tailored for the B2B office furniture segment:

1. Targeted Facebook & Instagram Ads :

We ran geo-targeted ads focusing on urban business hubs and real estate zones — with messaging around:

  • Custom branding for office desks
  • Lightweight, high-durability furniture
  • Factory-direct pricing for bulk orders

2. High-Converting Lead Forms:

Our lead form ads asked for detailed inputs like company size, furniture requirement, and expected order quantity — to ensure quality.

3. Creative Strategy

Ad creatives included:

  • Carousel of real projects
  • Before-after office transformations
  • Video walkthroughs of factory & installations

4. Follow-Up Funnel + WhatsApp Automation:

Every lead received an instant WhatsApp message with:

  • Product catalog
  • Site visit scheduling link
  • Custom quote option

Results Summary

  • 300+ Qualified Office Furniture Leads in 30 Days
  • 3X Revenue Growth in 1 Month
  • Ad Spend Scaled by 500% — with consistent ROAS
  • 60% Leads Engaged on WhatsApp in First Hour
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