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Fenton Project Pools Parts
Fenton Project Pools Parts (B2B)
Client Overview
- Client: Fenton Project Pools Parts
- Industry: Swimming Pool Equipment & Project Supplies (B2B)
- Market: PAN India
- Objective: Build a scalable B2B lead generation funnel for pool contractors, builders, architects, and project developers.
Objective
Fenton Project Pools Parts partnered with us to strengthen their B2B sales pipeline through performance marketing and automation. The key goals were:
- Generate high-quality B2B inquiries from contractors & developers
- Maintain a controlled cost per qualified lead
- Create an end-to-end funnel from awareness to sales-ready inquiries
Our Full-Funnel Strategy
We implemented a structured B2B acquisition funnel tailored for high-value project-based sales:
1. Facebook & Instagram Lead Form Ads (Top Funnel)
Targeted pool contractors, builders, architects, and project managers with creatives highlighting:
- Complete swimming pool project parts & equipment
- Bulk supply & project-based pricing
- Technical support & reliable logistics
2. Landing Page with WhatsApp CTA (Mid Funnel)
Developed a conversion-focused B2B landing page featuring:
- Product categories & specifications
- Past project highlights
- Strong WhatsApp & inquiry CTAs
3. WhatsApp Automation (Engagement Funnel)
Every inquiry received an instant WhatsApp response that included:
- Product catalogs & technical datasheets
- MOQ and pricing discussion flow
- Direct connection to the B2B sales team
Smart Retargeting (Bottom Funnel)
Retargeting campaigns were launched for:
- Website visitors who didn’t submit an inquiry
- Leads who opened WhatsApp but didn’t respond
- B2B decision-makers with testimonials & project case ads
Results Summary
- 450+ Qualified B2B Project Inquiries
- Average Cost Per Lead: ₹40
- WhatsApp Open Rate: 88% within first 20 minutes
- 25% Increase in Sales-Qualified Leads via automation & retargeting
