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Gurukripa Herbal Agro
Case Study: Gurukripa Herbal Agro (Tonk, Rajasthan)
Client Overview
- Client: Gurukripa Herbal Agro
- Location: Tonk, Rajasthan
- Industry: Organic Agriculture Training & Ayurvedic Herb Cultivation
- Products/Services: Ashwagandha seeds, organic farming training, Ayurvedic agri-consulting
Objective
Gurukripa Herbal Agro approached us with the vision to:
- Promote Ayurvedic farming (like Ashwagandha) to farmers and green entrepreneurs
- Run a cost-effective, pan-India outreach campaign
- Automate lead handling using WhatsApp API (AiSensy)
- Scale sales and training signups across rural & semi-urban India
Our Strategy
We built a full-funnel campaign combining Meta Lead Ads, WhatsApp automation, and regional targeting:
1. Pan-India Facebook + Instagram Campaigns
Ran language-specific ads targeting agriculture enthusiasts and landowners
Focused messaging on:
- ₹15,000/month income potential from Ashwagandha farming
- Free organic farming training
- Ayurvedic herb demand in India & abroad
Creatives: Farmer testimonials | Organic farm visuals | Short reels | Seed packages
2. WhatsApp Automation via AiSensy
All leads were routed to WhatsApp for instant response
Automation shared:
- Seed info + rate card
- Training brochure & videos
- Booking form + Google Maps pin for local centers
Reduced manual effort by over 90%
Increased engagement time & customer trust
3. Scaling + Retargeting Layer
- Retargeted non-buyers with “Last date for training batch” messages
- Segmented farmers by state and interest type for better messaging
Results Summary
- 5,657 Leads Generated (from across India)
- Average CPL: ₹8
- Revenue Growth: 5X within 3 months
- Ad Spend Scaled: 3X while maintaining ROI
- 80%+ Lead Response via WhatsApp in First 5 Minutes
- Reach Expanded to 18+ States
